Western Avenue Association
What Western has to say...
As Senior Vice President at First National Bank of Oklahoma, I've had the pleasure of witnessing firsthand the transformative impact of the Western Avenue Association's partnership with Equipped Marketing. Since 2022, Equipped Marketing, under the leadership of Wendy Hampton, has breathed new life into our district's marketing efforts.
What sets Equipped Marketing apart is their deep understanding of our community's unique character and their ability to translate that into compelling, results-driven campaigns. Their innovative approach to digital marketing, coupled with their commitment to preserving the district's local charm, has significantly boosted foot traffic and business growth along Western Avenue.
Wendy's dual role as Equipped's CEO and the Association's Executive Director has been instrumental in aligning our marketing strategies with the district's long-term vision. Her passion for the community is evident in every initiative, and it's this dedication that makes working with Equipped Marketing not just effective, but truly enjoyable.
The success we've seen since 2022 - from increased visitor engagement to the expansion of our business community - is a testament to Equipped Marketing's expertise and their genuine investment in Western Avenue's success. We look forward to many more years of this fruitful collaboration.
Josh Adel, Senior Vice President, First National Bank of Oklahoma
Client Case Study
Western Avenue Association: Growing a Thriving District
Client: Western Avenue Association
Industry: Shopping, Dining, and Entertainment District
Services Provided: Targeted ad buy, email campaigns, pay-per-click, social media management, print collateral, website management, mass media placement, video production, events, fundraising, consulting, style guide, and other content creation
The Western Avenue Association, established in 2001, needed to enhance the district’s appeal to attract more visitors and businesses. Stretching from NW 36th to upscale Nichols Hills, the district’s growth required a cohesive marketing strategy and community engagement efforts. The Association sought our expertise in revitalizing the area while addressing urban design, branding, and engagement challenges.
Equipped Approach:
We crafted a multi-faceted strategy, beginning with a targeted ad buy and consistent branding across print and digital platforms. Website management ensured the Association's online presence stayed current and accessible, while pay-per-click campaigns and social media management boosted engagement and visibility. Our video production and mass media placements extended the district’s reach, and email campaigns connected with both locals and visitors. We organized key community events like "Taste of Western" and "WOW on Western," promoting local businesses and strengthening district pride. Our consulting services supported long-term fundraising and the development of a unified style guide for ongoing brand consistency.
Key Takeaways
The increased foot traffic, benefited local businesses and fostered economic growth in the district. The refreshed branding attracted new businesses and supported the expansion of existing ones. The Western Avenue Association was pleased with the outcomes, noting the success of the strategic collaboration. Additionally, the Association experienced a rise in membership, further strengthening its influence and resources for future initiatives.
District Brochure
Taste of Western Signage
Digital and Print Campaign
Rebuild of the Taste of Western Logo
On Western Avenue: Taste of Western
Win On Western Campaign
