Legacy Cleaners & Laundry

What Legacy has to say...

Working with Equipped Marketing and Wendy Hampton has been a game-changer for Legacy Cleaners & Laundry. For over a decade, Wendy and her team have consistently delivered innovative marketing strategies that have helped us grow from a single location to six thriving stores across Central Oklahoma. Their deep understanding of our brand, coupled with their creative approach to community engagement, has been instrumental in strengthening our connection with our customers.

What sets Equipped Marketing apart is their ability to blend traditional marketing techniques with cutting-edge digital strategies. From our targeted ad campaigns to our engaging social media presence, every aspect of our marketing plan is thoughtfully crafted to resonate with our audience. The recent Community Choice Award for Oklahoma City's favorite Dry Cleaners is a testament to the effectiveness of our partnership.

Wendy's personal commitment to our success and her team's dedication to understanding the unique challenges of the dry cleaning industry have made Equipped Marketing an invaluable partner. They're not just our marketing agency; they're an extension of our family business. I wholeheartedly recommend Equipped Marketing to any business looking to elevate their brand and make a lasting impact in their community.

Monte Turrentine, Owner of Legacy Cleaners & Laundry

Client Case Study

A Decade of Partnership in Marketing and Growth

Client: Legacy Cleaners & Laundry
Industry: Dry Cleaning & Laundry Services
Services Provided: Targeted ad buy, email campaign, social media management, print collateral, mass media placement, video production, consulting, logo design, and/or style guide

For over a decade, our team has partnered with Legacy Cleaners & Laundry, a family-owned business serving Central Oklahoma since 1997. As they expanded to six locations, Legacy Cleaners sought to modernize their marketing strategy to increase brand awareness and drive foot traffic. Their goal was to connect more effectively with their key audience of busy parents, young professionals, and older adults, while continuing to uphold their values of community involvement and top-tier service.

Equipped Approach:

Leveraging our long-standing relationship, we implemented a comprehensive strategy tailored to Legacy Cleaners’ evolving needs. This included targeted ad buys, email campaigns, and social media management with a focus on community-driven content. Engaging campaigns such as the "Pumpkin Decorating Contest" and heightened promotion of the "Warmth for Winter Coat Drive" helped solidify their presence in the community. We also produced print collateral, video content, and mass media placements, ensuring consistency across all platforms. During slower periods, we maintained engagement with educational content, creative contests, and maintaining community relationships.

Key Takeaways

Our decade-long partnership allowed for a deep understanding of Legacy Cleaners’ brand, resulting in highly effective campaigns. Social media engagement grew by 15-20%, and there was a significant increase in service bookings during promotions. The coat drive saw higher community participation due to the improved visibility from the marketing efforts. Legacy Cleaners expressed satisfaction with the strengthened connection to their customers and the overall success of the campaigns, receiving positive feedback that reinforced brand loyalty.